Packaging & Label Design for HERACLEA Food

For HERACLEA Food, we created a cohesive visual identity and packaging design for their line of traditional, high-quality gourmet products. The project includes custom food jar labels designed for their artisanal specialties—such as home-made Ajvar (Roasted Red Pepper Spread) and pickled vegetables.

The design emphasizes the authentic, home-made quality and natural ingredients of the products, pairing classic rustic aesthetics with clean, modern typography and vibrant product photography to stand out on the shelves.